John Lewis · The Body Shop · Marine Superstore
Enterprise and mid-market SEO across heritage retail and specialist verticals. Migration planning, technical audits, content strategy, stakeholder management at scale.
Work
Brands I've moved the number for.
A short, honest selection. More on request — some clients prefer their numbers to stay between us.
From flatlined organic to triple-digit growth.
A reusable-bottle brand with a strong story but invisible to non-brand search. We rebuilt their information architecture, tackled Shopify template performance, and turned organic into a primary acquisition channel.
580%Non-brand visibility
1,286%Non-brand traffic YoY
225%SEO-attributed sales
A leading European B2B SaaS VC
Content and GEO programme. Editorial pipeline, thought-leadership scaffolding, and entity work to position the firm as the cited source on category-defining questions.
A UK-regulated betting operator
iGaming SEO and LLM visibility in a high-stakes, high-regulation vertical. Technical SEO discipline plus AI-visibility work on the queries punters and affiliates now ask the LLMs before they ask Google.
A specialist B2B publication
Content pipeline architecture and editorial systems. Topical authority strategy, SEO foundations, and process design for a publisher producing at scale.
An international content / media business
Search and digital strategy across a multi-language content portfolio. Audience routing, performance work, and AI-visibility programming across markets.
An established UK ecommerce brand
Technical SEO and growth advisory. Crawl health, information architecture, content programming, and ongoing senior strategic input.
Want the numbers I can't put on a public page?
Drop me a line and I'll send selected deeper case studies under NDA — including the iGaming and VC work.