Services

Four pillars. One operator.

GEO and AI visibility are the flagship. SEO is the foundation. Web is honest about scope. Automation is the dog food I eat every day. No retainers built to fill timesheets — engagements scoped to move a number.

01 · Flagship

GEO & AI Visibility

Most "AEO" services are SEO with a fresh logo. I run your brand through ChatGPT, Claude, Gemini and Perplexity, measure where you appear, find where the model gets you wrong, and rebuild the evidence trail until the answer changes.

Book an LLM visibility audit →

What's included

  • Brand visibility audit across four major LLMs with measurable, repeatable queries
  • Competitor citation analysis — who's getting recommended in your space and why
  • Entity disambiguation: fixing the cases where AI confidently describes you incorrectly
  • Schema, structured data and llms.txt implementation
  • Content scaffolding that earns the citation, not just the click
  • Monthly re-measurement and reporting — proof, not promises

Best for

  • Established brands losing share-of-voice to AI answer engines
  • Founders who keep being asked about "AI strategy" and want a real one
  • Brands with messy entity footprints — common names, M&A history, multiple products
02 · Proven

SEO that survives algorithm updates

Sixteen years across iGaming, ecommerce and enterprise. The kind of SEO that holds up because it was built on real signals — content depth, technical fundamentals, internal linking, intent — not last quarter's loophole.

See Ocean Bottle →

Disciplines

  • Technical audits, log analysis, crawl debugging
  • Migration planning — replatforming without losing equity
  • Information architecture and topical authority builds
  • Content strategy informed by SERP intent, not keyword stuffing
  • Enterprise SEO rollouts and stakeholder management
  • iGaming & betting SEO — high-stakes, high-regulation work

Best for

  • Ecommerce brands stuck in a non-brand visibility plateau
  • Enterprise teams who need senior judgement and clear stakeholder communication
  • iGaming operators looking for technical SEO with sector experience
03 · Honest

Web & Digital — lighter touch

I'll lead the strategy, the search architecture and the Core Web Vitals work. For heavy front-end production I partner with a small, trusted bench rather than pretend to be a 20-person studio. You get senior judgement without paying for a layer that doesn't exist.

How I work

  • Static-first builds (Eleventy, Astro, Next.js) — fast, server-rendered, AI-readable by default
  • Performance and Core Web Vitals as a baseline, not an upgrade
  • Accessibility, semantic markup, structured data baked in
  • Migrations off WordPress, Shopify drag, or legacy CMSs
  • Trusted partners brought in for heavier design and front-end production

Best for

  • Brands moving away from a slow, plugin-heavy WordPress stack
  • Teams who want their next site to read well to humans and machines from day one
04 · Emerging

AI Automation & Business Process Automation

The AI conversation everyone is having about content is already old news. The interesting work is internal: research agents, reporting pipelines, content production systems, monitoring automations. I build them for my own business and increasingly for clients who want their operations to compound, not their headcount.

Dedicated AI Automation page →

Examples

  • Autonomous research agents producing weekly competitor and market scans
  • Multi-agent content pipelines (analyst → researcher → writer → editor)
  • Automated reporting that pulls from analytics, search consoles and LLM audits
  • Internal "what could we automate?" audits with a prioritised backlog

Best for

  • Founders and operators tired of paying SaaS rent for tools that overlap
  • Marketing teams who want compounding output without compounding headcount
  • Operations leaders looking to automate workflows before adding more headcount
Engagements

Most things start with a paid audit.

An LLM visibility audit, a technical SEO audit, or an automation discovery scan — depending on the question on the table. From there we agree what's worth building, and what isn't. No 90-page retainer proposals.

Tell me what's broken →