I've ranked brands in iGaming — one of the most unforgiving search environments on the internet. I've done it for big names in ecommerce and enterprise too. Now I apply that same sharpness to LLM visibility and answer engine optimisation: making sure your brand shows up wherever your customers are asking questions — Google, ChatGPT, Perplexity, all of it. You work with me directly. Senior expertise, no account managers, no juniors, no fluff. The dog is on the table.
One operator. Four disciplines. Built for the moment when search isn't just Google any more.
Making sure ChatGPT, Perplexity, Gemini and Google's AI Overviews mention your brand by name — accurately, in the right context, against the right competitors. I measure what the LLMs currently say, fix what they get wrong, and build the evidence trail that earns the citation.
16 years of technical and content SEO across iGaming, ecommerce and enterprise. The kind that survives algorithm updates because it was built on real signals — not loopholes. Ocean Bottle, exhibit A.
Sites built for speed, search and the AI engines that read them. I lead the strategy; for heavier production I partner with a small, trusted bench rather than pretending to be a full agency. You get senior judgement, no junior markup.
AI for your operations, not just your marketing. Autonomous research agents, content pipelines, reporting workflows — the same kit I run on my own business, applied to yours. Less software bloat, more output.
I measure what the LLMs actually say about your brand. Not what we hope they say. Not a generic schema retrofit. Real queries, real answers, real fixes — then the work that earns you the citation.
Run your brand and competitors through GPT, Claude, Gemini and Perplexity. Where do you appear? Where do you get described wrong? Where does the answer go to a competitor?
Entity disambiguation, structured data, llms.txt, citation-worthy content. The technical and editorial work that makes you legible to machine readers without compromising the humans.
Re-measure monthly. Document what moved. Build a body of cited, machine-readable evidence that keeps paying out as more queries route through LLMs.
A reusable-bottle brand with a strong story but invisible to non-brand search. We rebuilt their information architecture, took on the long tail systematically, and turned organic into a primary acquisition channel.
The dog is on the table.
Watching everything. Including your cursor.
If you've inherited an "AI strategy" deck and want someone to actually do the work — measure, fix, move the number — let's talk. Most engagements start with a paid audit so you know what you're buying before you commit.