One operator. Sixteen years. No layers.
Dog on the Table is run by Kristian — solo consultant, Brighton-based, sixteen years into a career in search. I work directly with the brands and agencies who hire me. There is no studio behind a curtain.
Who I am
I started in SEO in 2009 — early enough to remember when "content marketing" was a contrarian idea and Yahoo was still a search engine people took seriously. The discipline has shifted a dozen times since. The fundamentals — understanding intent, building the evidence trail, being legible to whatever machine is doing the indexing — haven't.
Most of my career has been spent inside agencies and growing brands. I've led SEO across iGaming, ecommerce, B2B SaaS and enterprise retail. I've done in-house, agency-side, and freelance. I've sat in every chair in the room.
Why solo
Because the agency model is built around layers, and most of the work that moves a number doesn't need them. Clients pay senior fees and get junior delivery. I'd rather be the person doing the work and the person on the call.
And because the AI-augmented operator is a real thing now. I run a working agent stack of my own — research, reporting, content, monitoring — and it's the boring infrastructure that lets one person ship like a five-person team. Not AI-powered marketing theatre. Real production tooling, used every day.
What I actually do
Four things, in roughly this order of how often the phone rings:
- GEO & AI visibility. Auditing and improving how LLMs describe and recommend your brand.
- SEO. Technical, content, migration, enterprise — the proven discipline.
- Web & digital. Static-first builds, performance, the bits agencies tend to over-engineer.
- Business process automation. Agents and pipelines that compound output without compounding headcount.
Want a snapshot of where my head is right now? Read the "now" page →
If we're a fit, we'll know in a single call.
No discovery decks, no "scoping workshops". Tell me the question. I'll tell you whether I'm the right person to answer it — and if I'm not, I'll usually know someone who is.