Who AI tells UK founders to raise from
I ran 40 founder fundraising questions through ChatGPT, twice each. Over half named investors and cited no source. The data, and what it means.
Blog
Notes from the table.
Written when there's something worth saying about search, GEO, AI visibility or the operator-with-agents model. No content calendars, no SEO bait. Just notes.
LLM SEO is a contradiction in terms
You cannot optimise a model's frozen training data, and optimising what it retrieves live is just SEO. So LLM SEO is a contradiction. Here is what to do instead.
GEO is a bad name for it. It won anyway.
The industry settled on GEO for the work of getting cited in AI answers. It is an ambiguous, slightly inaccurate name almost nobody loves. Here is how it won.